The Court affirmed the trial court's ruling that the city of Pomona's agreeement with Regency Outdoor Advertising, Inc. was a new agreement that violated a duty to comply with Proposition L, a ballot initiative that passed which prohibited the construction of additional billboards within Pomona city limits.
Proposition L was a ballot initiative that passed which prohibited the construction of additional billboards within Pomona city limits. Plaintiff, a non-profit composed of Pomona city residents formed to advocate for the enforcement of Proposition L, brought suit against the city of Pomona for entering into an extended agreement with Regency Outdoor Advertising, Inc. (Regency) to allow Regency to erect advertising billboards alongside several Pomona freeways. Issues discussed at city council meetings regarding the extended agreement with Regency included "the locations of billboards in the City, types of digital signs, light emissions, and the possibility of negotiating the removal of the three additional signs."